We uncover what's stopping visitors from becoming customers.

I review your site's design, layout, messaging, and user flow to find exactly where visitors are dropping off or hesitating before they convert. That includes key pages like your homepage, product or service pages, and checkout or contact flows, along with how clear your calls to action are and whether the experience matches what your customers actually need. You get specific, prioritized recommendations, not a generic checklist, so you know what to fix first for the biggest impact.

Most audits are completed within a few business days, depending on how large your site is and how many key flows need to be reviewed. A smaller marketing site moves faster than a full e-commerce store with multiple product types and checkout steps. I'll give you a clear turnaround time upfront once I've seen your site, so you know when to expect the report and recommendations.

An audit is the best place to start because it gives you a prioritized roadmap instead of guessing at what might move the needle. That said, if you already have a clear list of issues or you've been through an audit elsewhere, we can talk through whether it makes sense to jump straight into optimizations. Either way, we'll figure out the right starting point together during our initial conversation.

I work with Shopify stores, WordPress sites, marketing websites built on platforms like Astro and Sanity, and other common setups depending on what your business runs on. The principles of good conversion design apply across platforms, but the implementation details differ, and I'll tailor recommendations to how your site is actually built. If you're not sure whether your setup is a fit, send over your URL and I'll let you know.

Recommendations are tied to measurable goals like conversion rate, form submissions, add-to-cart rate, and revenue per visitor, depending on what matters most for your business. I focus on changes that are testable and trackable, not vague design tweaks with no way to know if they worked. If you're already using analytics tools like Google Analytics or Shopify's built-in reporting, we can use that data to prioritize fixes and track progress over time.

Yes. Ongoing CRO optimization is exactly that: I implement the prioritized fixes from the audit, not just hand you a report and leave you to figure it out. That can include layout changes, copy updates, flow improvements, and technical fixes depending on what the audit surfaces. If you'd rather handle some changes in-house, I'm happy to break the work into phases so you can tackle what makes sense for your team and budget.