Web Development and AI Automation for Growing Businesses
Websites that bring in business. AI automations that give you time back.
From websites designed to turn more visitors into clients to AI workflows that connect your tools and cut down on manual work, everything is built around your business, your team, and what you want to achieve.
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10+
Years web
dev experience -
5
Enterprise websites reaching millions of users
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12+
National brand
websites
Agency & Enterprise Work:
A decade of web development for national brands, with AI tools now part of the process. I bring that experience to websites and automations for growing businesses.
- United Healthcare
Web Development • AI Automation
- CNET
Web Development
- Big Green Egg
Web Design • Shopify Development
- ADT
Web Development • CRO Implementation
- Spectrum
Web Development - CRO Implementation
- MYMOVE
Web Development • CRO Implementation
Services
A website that brings in business. AI automations that give you time back. Every project starts with strategy and ends with something built around your customers, your team, and the way you work.
Web Design & Development
Custom marketing sites and content-driven platforms built on Astro with Sanity CMS. Fast, scalable, and easy for your team to manage, without depending on a developer for every update.
Learn moreAI Automations
Custom AI workflows that connect the tools you already use and cut down on manual work. Route new inquiries, pull together reports, or draft routine follow-ups for your team to review.
Learn moreCRO Audits & Optimization
CRO is the process of turning more of your existing traffic into customers. A deep analysis of your site's design, structure, and flow to identify exactly what's preventing conversions, and a clear plan to fix it.
Learn moreShopify Design & Development
Custom Shopify stores built around how your customers actually shop. Whether it's a new store, a theme overhaul, or custom features, every decision is focused on a smooth buying experience and strong conversion.
Learn more
Before going independent, I spent over a decade working with agencies and enterprises on custom website builds, Shopify development, and conversion rate optimization for national brands.
My goal with every client is to be a partner in the business, not a one-off developer. That means deeply understanding your brand, your customers, and your goals before writing a single line of code.
I live in Charlotte, NC with my wife and our two kids. I love being on the water, playing any racquet sport, watching Formula 1 and MLS, analyzing movies, and spending time with my family.
From concept to completion. A single point of contact for every step of your website project.
(01) Discovery
An initial conversation to understand your brand, your products, your customers, and where your current site or store is falling short. We align on business goals, timeline, budget, and what success looks like before any work begins.
(02) Site & Store Audit
A deep review of your existing site or store (or competitor benchmarks if you're launching fresh) covering design, navigation, page speed, content structure, and analytics. You get a clear proposal outlining the work, deliverables, timeline, and investment.
(03) Brand & Customer Workshop
A collaborative session to define your brand voice and visual direction alongside your ideal customer, their buying journey, and the objections that block them from purchasing. This is the foundation every design and copy decision is built on.
(04) Information Architecture & SEO
Strategic planning of your collection structure, product page layouts, navigation, URL strategy, and redirect plan if you're migrating. Keyword research and on-page SEO are baked in from the start so your store ranks and converts.
(05) Design
High-fidelity Figma mockups for every key page, including homepage, interior pages, and content templates, designed around your customers' journey, with conversion and brand expression treated as a single goal.
(06) Development
Whether it's a Shopify storefront or a content-driven marketing site, the build is shaped around what the project actually needs. Custom templates, third-party integrations, performance work, and a clean handoff so your team can manage content without depending on a developer.
(07) QA, Migration & Launch
Thorough testing across devices and browsers, data migration if you're moving from a legacy platform, 301 redirects to preserve SEO, and a coordinated go-live so launch day is uneventful.
(08) Ongoing Optimization
Post-launch CRO experiments, performance monitoring, content updates, and ongoing maintenance to keep your site or store improving over time. Your website is a revenue channel, and it should keep getting better, not stagnate after launch.
From manual tasks to automated workflows. Together, we turn repetitive tasks into connected workflows that give your team time back.
(01) Discovery
We start with your business, your team, and the repetitive work taking up your time. Together, we define what you want to improve and what a successful automation would look like.
(02) Workflow & Tools Audit
I map your current process, the tools you use, and how information moves between them. We identify what can be connected, where AI could help, and which decisions should stay with your team.
(03) Scope & Workflow Planning
You get a focused plan outlining the workflow, integrations, review points, timeline, and investment. We also discuss any ongoing platform or AI usage costs before the build begins.
(04) Build & Integrations
I connect your tools and build the workflow, using n8n, custom integrations, and AI where it adds value. Approval steps and clear handling for missing information are built into the process.
(05) Testing & Refinement
We test realistic scenarios together, including incomplete information and failed connections. I refine the workflow and check the outputs so your team knows what to expect before it goes live.
(06) Launch & Team Handoff
The automation goes live with a walkthrough and documentation for your team. You know what runs automatically, what needs review, and how to handle anything that needs attention.
(07) Ongoing Optimization
As your business changes, your workflows can evolve with it. Further improvements, monitoring, and ongoing support can be scoped around the help you need.
Schedule Free Discovery Call
Connect
Let's talk about your business, your goals, and how I can help. Share a few details below, and I'll get back to you within one business day to schedule your free discovery call.
Book a free 30 minute consultation
Let's chat about your business, your goals, and how your website needs to support them.