Web Design & Development for Growing Businesses
Websites and stores fast, strategic, and built to sell for your growing brand.
Whether you need a Shopify storefront that converts or a content-driven marketing site that scales, the approach is the same: strategic, built around your brand, and designed to grow with your business.
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-
10+
Years web
dev experience -
5
Enterprise websites reaching millions of users
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12+
National brand
websites
Agency & Enterprise Work:
Before going independent, I spent over a decade working with agencies and enterprises on custom website builds, Shopify development, and conversion rate optimization for national brands.
- Big Green Egg
Web Design • Shopify Development
- ADT
Web Development • CRO Implementation
- New Primal
Shopify Development
- CNET
Web Development
- United Healthcare
Web Development
- MYMOVE
Web Development • CRO Implementation
Recent Work:
Relic Modern
WEB DESIGN | SHOPIFY DEVELOPMENT
In progress
Onyx Interiors
WEB DESIGN | WEB DEVELOPMENT
Crescent Peak
WEB DESIGN | WEB DEVELOPMENT
MYMOVE
WEB DESIGN | WEB DEVELOPMENT
Novant Health
WEB DESIGN | WEB DEVELOPMENT
Mannings Design
BRANDING | WEB DESIGN | WEB DEVELOPMENT
Hello Medicare
WEB DEVELOPMENT
Services
A website or e-commerce store is easy to launch. One that actually grows your business is harder. Every project starts with strategy and ends with something built around how your customers think, browse, and buy.
Web Design & Development
Custom marketing sites and content-driven platforms built on Astro with Sanity CMS. Fast, scalable, and easy for your team to manage — without depending on a developer for every update.
Shopify Design & Development
Custom Shopify stores built around how your customers actually shop. Whether it's a new store, a theme overhaul, or custom features, every decision is focused on a smooth buying experience and strong conversion.
CRO Audits & Optimization
CRO is the process of turning more of your existing traffic into customers. A deep analysis of your site's design, structure, and flow to identify exactly what's preventing conversions — and a clear plan to fix it.
Platform Migrations
Whether you're leaving WordPress, Webflow, Squarespace, or another platform, the full migration is handled end-to-end — products, content, SEO equity, and redirects — so you launch without losing rankings or revenue.
Before going independent, I spent over a decade working with agencies and enterprises on custom website builds, Shopify development, and conversion rate optimization for national brands.
My goal with every client is to be a partner in the business, not a one-off developer. That means deeply understanding your brand, your customers, and your goals before writing a single line of code.
I live in Charlotte, NC with my wife and our two kids. I love being on the water, playing any racquet sport, watching Formula 1 and MLS, analyzing movies, and spending time with my family.
From concept to completion. A single point of contact for every step of your website project.
An initial conversation to understand your brand, your products, your customers, and where your current site or store is falling short. We align on business goals, timeline, budget, and what success looks like before any work begins.
A deep review of your existing site or store (or competitor benchmarks if you're launching fresh) covering design, navigation, page speed, content structure, and analytics. You get a clear proposal outlining the work, deliverables, timeline, and investment.
A collaborative session to define your brand voice and visual direction alongside your ideal customer, their buying journey, and the objections that block them from purchasing. This is the foundation every design and copy decision is built on.
Strategic planning of your collection structure, product page layouts, navigation, URL strategy, and redirect plan if you're migrating. Keyword research and on-page SEO are baked in from the start so your store ranks and converts.
High-fidelity Figma mockups for every key page, including homepage, interior pages, and content templates, designed around your customers' journey, with conversion and brand expression treated as a single goal.
Whether it's a Shopify storefront or a content-driven marketing site, the build is shaped around what the project actually needs. Custom templates, third-party integrations, performance work, and a clean handoff so your team can manage content without depending on a developer.
Thorough testing across devices and browsers, data migration if you're moving from a legacy platform, 301 redirects to preserve SEO, and a coordinated go-live so launch day is uneventful.
Post-launch CRO experiments, performance monitoring, content updates, and ongoing maintenance to keep your site or store improving over time. Your website is a revenue channel, and it should keep getting better, not stagnate after launch.
Get a Free Site Review
Connect
Request a free website review and find out what's holding your website back. Tell me about your business, your goals, and I'll get back to you within one business day.
Book a free 30 minute consultation
Let's chat about your business, your goals, and how your website needs to support them.